Sea Urchins is in the process of launching a magazine targeted at the youth of today focussed on the oceans, marine life, destinations and environmental awareness.
The main driving force behind Sea Urchins is Samantha Hewitt who is a PADI (Professional Association of Diving Instructors) scuba diving instructor and Marine Biology Graduate. She is on a young enterprise program for the Prince's Trust who have been a huge help with advice and guidance with this project.
As mentioned above, the ethos behind the magazine is to inspire young people about the ocean and conservation. We want to expose this audience to the exciting side of nature in a fun and informative way.
The magazine will have fun elements such as comics, competitions and games. It will also feature articles on ocean news, sustainability, destinations and travel information. There will be articles on certain animals, weird and exciting marine and environmental facts and lots of fun interactive elements. There will also be a new character introduced each week that will be involved in the comic strip.
The intention is also to involve youth and schools in the content and ongoing development of the magazine. There will be a committee of young magazine readers formed to (amongst other activities) discuss and review new books, DVDs, TV shows on a variety of marine subjects. Sea Urchins is currently running a competition to find a non-diving representative. Entries letting Sea Urchins know why it should be you should be sent to sam@seaurchinsmag.com.
As a launch platform, we have arranged celebrity endorsement for the magazine. Stacey Solomon (3rd in the X factor, winner of I’m a Celebrity...get me out of here, Celebrity Mum of the year and the face of the supermarket Iceland) is in the process of learning to scuba dive with Sam and London School of Diving.
We know that Stacey has wanted to learn to dive for quite a while as she and Sam (who are step sisters) have been talking about it since they were children themselves! Stacey is really enjoying the PADI Course and is almost finished!
The course is being conducted in conjunction with PADI ,the London School of Diving , Aqualung ,Ocean Visions and Project Aware who are all fully involved and supporting the project. Other top level brands in the scuba industry such as Mike's Divestore are also involved. The course will conclude with an exciting event held at LSD’s purpose built dive centre in Chiswick, West London. We are planning this event for the 24th May 2011.
Sea Urchins has already had involvement commitments and interest from a variety of sources. Environmental groups such as the Shark Trust and Bite Back together with a range of travel companies and brands from the marine scuba diving industries have all expressed a strong interest in advertising and contributing. There has also been media and press interest from TV, magazine and newspaper source.
For more details or to become involved in this exciting project, please e-mail sam@seaurchinsmag.com.
Please let us know if you would like to attend the event on the 24th May.
http://www.seaurchinsmag.com/
